Afresh Brand Refresh

Afresh Brand Refresh hero

Intro

In 2022, I worked on a brand refresh for Afresh, a fresh technology company serving grocery retailers. The objective was to position Afresh as a premium alternative within its competitive landscape.

I collaborated with design studio Upper Quad, offering directional feedback throughout development. Once the creative direction solidified, the work expanded across multiple mediums and departments.

Scope

Print advertising, a 20' × 20' exhibition booth, brand imagery, whitepapers, patterns and promotional items, microsites, corporate events, greeting cards, video graphics, and comprehensive brand guidelines.

Afresh brand refresh image 1
Afresh brand refresh image 2

Exhibition Booth

Exhibition booth 1
Exhibition booth 2
Exhibition booth 3

Brand Imagery

Brand image gif
Brand image 8
Brand image 9
Brand image 10

Whitepaper

Whitepaper

Patterns

Pattern 13
Pattern 14
Pattern 15

Microsites

Microsite 16
Microsite 17

Company Party

Company party

Cards

Cards 19
Cards 20

Video

Video graphics

Brand Guidelines

Brand guidelines